About Me
I’m a creative marketer who thrives at the intersection of strategy and storytelling, because great marketing is both an art and a science.
My career began in French advertising agencies, where I cut my teeth working with global lifestyle brands like Lacoste, Ubisoft, and Riot Games; FMCG giants such as KFC, SKYN, and The Laughing Cow; and corporate heavyweights like Bouygues Immobilier and RATP. Starting as a community manager before transitioning into strategic planning, I developed a deep understanding of brand building, consumer behavior, and creative innovation.
From there, I moved into tech and entertainment, joining TikTok, where I led high-impact 360° marketing campaignsacross EMEA, with a strong focus on France. Orchestrating collaborations between advertising agencies, production houses, media partners, and internal creative teams, I helped redefine TikTok’s place in culture: whether by positioning it as a cultural discovery engine (#BookTok, "A Window into the world") or by elevating its presence in premium spaces like the Cannes Film Festival ("This is not a film, this is a TikTok video").
I later took my expertise to Amazon, driving engagement for Fire TV in the UK, and now, I’m bringing my passion for strategic creativity to Multiverse.
Originally from Paris, now based in London, I’m always drawn to projects that blend culture, creativity, and commerce, transforming how people experience brands and technology.
I also do some photography, writing and I'm currently working on a podcast.
patrice.zamy@gmail.com